Kuzeystar Shipyard Crisis Management
How do they crisis management?
On 12 April 2019, a crane accident occurred in the “Kuzey Star” shipyard. In this accident, 2 cranes fell into the pool and a shipyard pool was broken, it was a very difficult event to break the shipyard pool and this happened. Shortly after the accident scene from Turkey Shipbuilders’ Association (GİSBİR) Chairman Murat Kiran gave information about the accident.
WRITTEN statement from GİSBİR:
Shortly after the accident scene from Turkey Shipbuilders’ Association (GİSBİR) Chairman Murat Kiran gave information about the accident.
President Kıran, conveying his wishes to get past the victim who suffered a crush on his leg during the accident, said: “We thank God for not experiencing any loss of life and causing a situation that will cause environmental pollution. All relevant units intervened instantly. Everything will be back to normal after the ships in the pool are floated again during the event. ”
According to the claims;
A ship in the floating pool in Tuzla Kuzey star shipyard was installed with a crane, which the manufacturer firm claimed to be ‘Korkmaz’.
The crane was overturned due to incorrect loading and testing after installation.
There were 2 ships in the pool where the crane collapsed.
Of course, the event is not only a crane, but another important issue is the breaking of the pool. While there is no explanation about how the pool was broken, other shipyard workers could not make sense of the pool being broken, because pool breaking is a very difficult event.
The cause of the crane accident:
A ship in the floating pool in Tuzla Kuzey Star shipyard was installed with a crane, which the manufacturer company is ‘Korkmaz’.
After the installation, the crane overturned itself due to the excessive weight of the crane. For example; The crane capacity was 40 Ton but 60 Ton was tried and the crane was overturned and also no test done, no test. This is a separate scandal.
The Chain Reaction Begins
After this incident, the northern star shipyard intensified the entrance and exit, and when entering the shipyard, a mail should be sent by the company about your name and what you are carrying. Also, the cars are checked one by one at the entrances and the exits are checked again.
Because of this incident, the Kuzey Star Shipyard has suffered loss of customers and prestige.
But it also led to something good. After that, the shipyards are frequently controlled by the port authority.
Manage the response
On April 12,2019 On the day of the “Kuzey star shipyard” crane accident, everyone was worried, many ambulance firefighters came to the shipyard and stood up with salt.
Everyone was concerned, and the shipyard staff had already shot and uploaded videos. However, there was no response from the Shipyard, but only a written statement came from the head of GİSBİR and the Chamber of Shipping (DTO) Murat Kıran. This answer was of course supposed to come, but an answer was expected from the shipyard management and an unwritten answer was expected.
The increasing demands of public scrutiny place new pressures on organizations to be alert, aware and ready to shape or respond to potential public debate.
It meant that Murat Kıran and the shipyard management did not have a lively contact with any media organization. It was not correct to make a statement with only a written text.
But Murat Kıran, the head of the chamber of maritime trade and the head of the shipbuilding industry association (GİSBİR), went to the shipyard after the incident.
When he went to the shipyard, he could call the media outlets, and he could have a conversation with them, talk about videos spread on the internet.
It would be good for the family of people and shipyard workers.
Even now, when the North star shipyard is written to the search engines, the north star shipyard crane accident comes first.
Understand the public view
The Kuzey Star shipyard did not need to have a test for the Overturned Crane, considering it to be in compliance with all the rules and relying on being a member of the Maritime Chamber of Commerce (DTO). This may be because it trusts the crane brand, but if you are a company that does business in heavy industry, you should test everything that will cause every human life you buy.
**Make the case**
Kuzey Star Shipyard made a mistake by not testing first for the overturned crane. The broken Trust of other shipowner customers or shipbuilders in the Kuzeystar shipyard. Have you tested other cranes? this question came to their mind.
In this case, we would have expected a video explanation, not a written explanation by GİSBİR, or it would be nice to make a statement from the shipyard management, but no such thing has been done. And people were more skeptical. The statement made by GİSBİR was also said to have 1 wounded, in fact there were 2 wounded and if they fell with the crane, they could have died, but they threw themselves into the sea.
No explanation was given about breaking the pool. No explanation was given about how the survivors survived there. Work safety was insufficient and there was no explanation about all this, we just said that we have 1 injured with a text and it was a crane accident.
Find out how they are likely to behave
First of all, we need to learn how to act in a crisis and act fast, and we must explain the crisis quickly and effectively.
How do people react on these issues? sometimes we may not know, but people can react enormously. Our task is to be honest in times of crisis and to quickly tell people the right information.
It is very important to work with media outlets. We can transfer information to more people through the media.
A work accident occurred in the Kuzeystar shipyard, resulting in the death of a worker. However, he did not learn from this event, and continued. Test the products you bought, connect with the media, make the explanations as quickly as possible, and most importantly, honestly tell the incident first, so we will prevent further growth of the crisis.